SSENSE

Conducted user research to identify barriers in luxury fashion eCommerce, then redesigned the mobile app to enhance approachability, inclusivity, and usability for all users. Portfolio View | Story

3 minute read

THE PARADOX OF CHOICE

Too many options, not enough time.

The SSENSE mobile app offers a wealth of options, but an overload of choices can overwhelm users.

HOW MIGHT WE?

How might we redesign the SSENSE mobile app to make luxury fashion eCommerce more approachable, inclusive, and user-friendly while enabling new consumers to seamlessly discover content and shop efficiently?

THE SARTORIAL PROFESSIONAL

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Marqus Bordeaux is a senior architect who’s in search of a luxury eComm platform with an easy-to-navigate shopping experience.

As a New Yorker, he’s interested in his personal style and needs a platform that can match his busy lifestyle while providing a streamlined experience.

I mapped out his journey of discovery below:

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LEARNINGS FROM MARQUS’ JOURNEY

The paradox of choice holds true given Marqus’ experience navigating the current SSENSE mobile app.

Although the platform grants shoppers access to the world’s best established and emerging luxury brands, the app exposes consumers to far too many options per given product or content category.

This overwhelms users causing impatience and frustration as a result leading to an unsavory shopping experience.

  • What stands out most about Obi is his professionalism, particularly in high-pressure situations where he remained focused and solution-oriented.

    Cuau Romero, Visual Designer

  • Obi is consistent, timely and a true student of design. He’s great at research and overly communicating. I always benefitted from his design perspective.

    Clarence Boone, UX Designer

  • While at Blackstone, he showed himself to be an extremely valuable member of the design team, always willing to take over any project assigned to him and using his skills to elevate the brand.

    Alex Basmagian, Graphic Designer

  • His exceptional foresight throughout the design process was invaluable. He consistently upheld the highest standards in his work.

    Stephanie Cardenas, Visual Designer