OXOSI
Launched a start-up luxury eCommerce platform, uniting content, commerce, and design.
Brand Experience, Content Strategy, and eCommerce UX
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Product Manager & Digital Content Lead, partnering with the creative director and engineering teams.
Product strategy, site merchandising, editorial campaigns, private label design, brand storytelling, cross-functional collaboration.
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My goal was to launch a luxury eCommerce platform that showcased Africa’s premier brands while creating an elevated shopping experience. This resulted in increased customer loyalty through cohesive brand and UX strategy, enhanced brand visibility through editorial campaigns, and improved merchandising scalability by optimizing site operations and workflows.
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My favorite part of the project was partnering with the CEO and Creative Director, Akin, on the platform build — his expertise in design and creative direction taught me a lot. I also enjoyed working on set for editorial shoots and meeting designers at trade shows and NY Fashion Week, which helped bring the vision to life.
PROBLEM
Emerging African luxury designers and artists lacked access to the American market, hindering their ability to distribute, promote, and gain visibility for their brands.
OPPORTUNITY
The opportunity was to create a luxury eCommerce platform that connected emerging African designers with the American market and beyond, providing them with a space to distribute, showcase, and promote their brands.
This is the OX Homepage, where I led the product allocation for the featured editorial Bruna & The Serpent, ensuring that each item was strategically featured.
This is the designer Story Profile Page, where I was responsible for uploading products to the back-end, curating and optimizing the images, and crafting the copy.
“We wanted to ensure that the designers we curated fit our aesthetic and thus had to speak to them in a way that matched our authoritative, tongue-in-cheek personality.”
The OX Magazine is a dynamic editorial hub featuring a curated online magazine with recurring series.
This is an OX Magazine Article showcasing products I personally merchandised and styled in-house.
This is the Product Detail Page featuring apparel I merchandised and styled.
I designed and launched the OX Private Label which seamlessly integrated digital content and product strategy.