Obi is a Product Design Lead who brings stalled or misaligned digital work to a shippable state.
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Blackstone
UI | Developed a design system for a financial services platform, ensuring a consistent brand experience
Brand Cohesion, Scalable UX, and System Thinking
TikTok for Business
UX | Defined the UX strategy, driving a 33% increase in unique page views and enhancing SMB adoption
B2B Onboarding and Engagement
Bare Necessities
UX | Redesigned the eCommerce platform to prioritize inclusivity and seamless shopping
Personalization, Engagement, and Inclusive UX
SSENSE
UI | Redesigned the mobile app experience to make luxury fashion eCommerce more approachable
Seamless Navigation and Accessible Product Discovery