Obi Anazodo Product Design

I’m an Experience Designer with expertise in UX/UI design, eCommerce, brand-focused UX strategy, and elevated user experiences. I specialize in crafting research-driven designs that strengthen brand identities and optimize user journeys across digital touchpoints. With a background in fashion and branding, I combine creativity with strategic thinking to deliver seamless, high-impact solutions across diverse industries.

I thrive in cross-functional collaboration, partnering with marketing, product, engineering, design, and research teams to deliver scalable, brand-first solutions. I’ve led initiatives such as Blackstone’s design system, Bare Necessities’ eCommerce redesign, and TikTok for Business’ SMB ad adoption—building cohesive, elevated digital experiences. Passionate about the intersection of design and strategy, I help brands evolve through thoughtful innovation.

 

  • What stands out most about Obi is his professionalism, particularly in high-pressure situations where he remained focused and solution-oriented.

    Cuau Romero, Visual Designer

  • Obi is consistent, timely and a true student of design. He’s great at research and overly communicating. I always benefitted from his design perspective.

    Clarence Boone, UX Designer

  • While at Blackstone, he showed himself to be an extremely valuable member of the design team, always willing to take over any project assigned to him and using his skills to elevate the brand.

    Alex Basmagian, Graphic Designer

  • His exceptional foresight throughout the design process was invaluable. He consistently upheld the highest standards in his work.

    Stephanie Cardenas, Visual Designer