Obi Anazodo Product Design

I am a Growth Product Designer with a deep expertise in eCommerce UX/UI, specializing in personalization, inclusivity, and high-conversion design.

With a diverse background in fashion, branding, and technology, combined with experience in digital marketing, fintech, B2B, SaaS, and enterprise software, I bring a unique blend of creativity and data-driven insights to optimize the user journey from acquisition to retention.

I thrive in cross-functional environments, partnering with marketing, product, and engineering teams to drive growth through iterative, user-centered design solutions.

Whether refining user flows, optimizing eCommerce funnels, or developing scalable design systems, I’m focused on creating seamless and impactful user experiences that align with both business and user goals.

 

  • What stands out most about Obi is his professionalism, particularly in high-pressure situations where he remained focused and solution-oriented.

    Cuau Romero, Visual Designer

  • Obi is consistent, timely and a true student of design. He’s great at research and overly communicating. I always benefitted from his design perspective.

    Clarence Boone, UX Designer

  • While at Blackstone, he showed himself to be an extremely valuable member of the design team, always willing to take over any project assigned to him and using his skills to elevate the brand.

    Alex Basmagian, Graphic Designer

  • His exceptional foresight throughout the design process was invaluable. He consistently upheld the highest standards in his work.

    Stephanie Cardenas, Visual Designer