Bare Necessities

Redesigned the eCommerce platform to prioritize inclusivity and seamless shopping.

Personalization, Engagement, and Inclusive UX

Bare Necessities’ homepage embodies their digital design and brand transformation, featuring an updated look with inclusive imagery, a playful color palette, and scalable UI components.

  • Lead Interaction Designer, partnering with UX research, engineering, marketing, and sales teams.

    Content architecture, UX strategy, wireframing, prototyping, Fit Finder design, testing, QA, mentorship.

  • My goal was to enhance eCommerce UX by improving navigation, refining taxonomy, and streamlining the shopping flow. This led to a more personalized product discovery experience, elevating the brand's digital presence and ensuring scalability for future growth, while fostering seamless collaboration and mentorship across teams.

  • Mentoring Junior Interaction Designers Ilean and Kaiwen was the highlight of this project. Their proactive collaboration, receptiveness to feedback, and growth throughout the process made working with them incredibly rewarding, and together we were able to deliver a cohesive, user-centered design.

PROBLEM

Bare Necessities, a trusted leader in the women’s intimates eCommerce space, sought to expand its reach beyond middle-aged consumers to attract inclusivity-focused Millennial and Gen Z audiences.

Bare Necessities before the redesign.

OPPORTUNITY

The opportunity was to reimagine the Bare Necessities brand, enhancing the shopping experience to deepen connections with their loyal, older customer base while attracting a younger, inclusivity-focused audience, in alignment with business goals.

“We created Bare It All, a brand platform empowering customers to own their confidence. Unlike others in the category, it redefines “fit” as self-expression and self-love. This vision shaped the site experience, featuring a unique Fit Finder tool and shifting the focus from size to fit.”

The Fit Finder was designed with a user-first approach, addressing pain points to deliver personalized recommendations. It encourages discovery and brand loyalty by leveraging Bare Necessities' expertise and inclusive sizing.

Site navigation was streamlined to encourage deeper exploration of the site and provide easier access to previously hard-to-reach pages.

Content hubs and article pages were designed to educate and engage users, reinforcing Bare Necessities’ leadership and commitment to its community.

“Bare Necessities blends expertise and empathy to offer a comprehensive intimates experience. The site brings this to life with expert guidance, inspiration, and community-driven commerce.”

LIKE WHAT YOU SEE?

Learn more about this project

  • What stands out most about Obi is his professionalism, particularly in high-pressure situations where he remained focused and solution-oriented.

    Cuau Romero, Visual Designer

  • Obi is consistent, timely and a true student of design. He’s great at research and overly communicating. I always benefitted from his design perspective.

    Clarence Boone, UX Designer

  • While at Blackstone, he showed himself to be an extremely valuable member of the design team, always willing to take over any project assigned to him and using his skills to elevate the brand.

    Alex Basmagian, Graphic Designer

  • His exceptional foresight throughout the design process was invaluable. He consistently upheld the highest standards in his work.

    Stephanie Cardenas, Visual Designer