Bare Necessities
Redesigned the eCommerce platform to prioritize inclusivity and personalization, introducing features like Fit Finder to improve the online shopping experience.
4 minute read
“Inclusivity has always been a focal-point so deepening the connection with their core older audience, while building relationships with a younger one was a natural step in the brand’s trajectory.”
Role | Lead Interaction Designer
Focus | Conversion Rate Optimization, Personalization, and Engagement
Highlight | Led the design of a personalized Fit Finder tool that streamlined size selection and delivered tailored product recommendations, enhancing product discovery, boosting user satisfaction, and driving deeper engagement
IMPACT
Transformed Bare Necessities' eCommerce platform with inclusive, scalable design, optimizing engagement, personalizing journeys, and ensuring consistency.
Elevated customer engagement by designing an inclusive, scalable eCommerce platform that resonated with Millennial and Gen Z audiences
Refined the shopping experience by personalizing user journeys and simplifying product discovery, cultivating stronger customer relationships
Guided Bare Necessities in adopting a scalable, inclusive design system, ensuring consistent and cohesive experiences across the platform
< Blackstone OXOSI >
Bare Necessities is one of the world’s premier multi-brand intimates eCommerce platforms.
They are a one-stop-shop for all things intimates and carry the world’s best lingerie, underwear and loungewear for both women and men.
THE CHALLENGE
Appealing to a new generation.
Bare Necessities has had an authority over the women’s intimates eComm space with over 25 years of subject-matter expertise. They’ve become a trusted destination for women looking to replenish their wardrobe with the latest undergarments from the world’s best brands.
Although they have been dominant with middle-aged consumers, there was room for growth with inclusivity-focused Millennial and Gen Z audiences. With eCommerce sales at all time highs since the global lockdowns, our client wanted to capitalize on recent advancements and broaden its appeal with younger shoppers.
THE SOLUTION
Meeting in the middle.
Our task was to reimagine the Bare Necessities brand, while staying true to what made their current customer-base loyal shoppers. We developed a brand strategy that accommodated present and future shoppers, and redesigned the shopping experience, all while keeping business goals front of mind.
Inclusivity has always been a focal-point so deepening the connection with their core older audience, while building relationships with a younger one was a natural step in the brand’s trajectory.
A BETTER FIT FOR ALL
Bare It All is a new brand platform we developed that empowers shoppers to recognize their confidence. Our unique proposition emphasizes how the right fit can encourage customers to reclaim their self-image and focus on finding garments that are best suited for your unique needs.
With inclusivity in mind, we created a Fit Finder tool that shifts the conversation on size to a focus on fit — providing a more user-friendly and informative experience.
GIVE THE PEOPLE WHAT THEY WANT
We reimagined their taxonomy into a global navigation that prioritized efficiency, exploration, and personalization.
MORE THAN A PRODUCT
With a track record of expertise and empathy, Bare Necessities has the ability to deliver a comprehensive user-experience for a diverse cohort of shoppers.
By emphasizing exploration via inspirational content, educating its user-base with vetted guidance, and highlighting community throughout its platform experience we’ve created a space where shoppers can become a part of Bare Necessities’ mission to provide a better fit for all.
LIKE WHAT YOU SEE?
View this work live here.
< Blackstone OXOSI >