Obi is an Experience Designer crafting brand-driven digital experiences that engage and inspire.

OXOSI

UX | Launched a start-up luxury eCommerce platform, uniting content, commerce, and design

Brand Experience, Content Strategy, and eCommerce UX


TikTok for Business

UX | Defined the UX strategy, driving a 33% increase in unique page views and enhancing SMB adoption

B2B Onboarding and Engagement


SSENSE

UI | Redesigned the mobile app experience to make luxury fashion eCommerce more approachable

Seamless Navigation and Accessible Product Discovery


Blackstone

UI | Developed a design system for a financial services platform, ensuring a consistent brand experience

Brand Cohesion, Scalable UX, and System Thinking


Bare Necessities

UX | Redesigned the eCommerce platform to prioritize inclusivity and seamless shopping

Personalization, Engagement, and Inclusive UX


OBI'S NEW YORK™

UX | A DTC-first luxury fashion label that seamlessly integrates brand storytelling with eCommerce strategy

Brand Experience, Digital Commerce, and Luxury UX Strategy