Obi is an Experience Designer crafting brand-driven digital experiences that engage and inspire.
OXOSI
UX | Launched a start-up luxury eCommerce platform, uniting content, commerce, and design
Brand Experience, Content Strategy, and eCommerce UX
TikTok for Business
UX | Defined the UX strategy, driving a 33% increase in unique page views and enhancing SMB adoption
B2B Onboarding and Engagement
SSENSE
UI | Redesigned the mobile app experience to make luxury fashion eCommerce more approachable
Seamless Navigation and Accessible Product Discovery
Blackstone
UI | Developed a design system for a financial services platform, ensuring a consistent brand experience
Brand Cohesion, Scalable UX, and System Thinking
Bare Necessities
UX | Redesigned the eCommerce platform to prioritize inclusivity and seamless shopping
Personalization, Engagement, and Inclusive UX
OBI'S NEW YORK™
UX | A DTC-first luxury fashion label that seamlessly integrates brand storytelling with eCommerce strategy
Brand Experience, Digital Commerce, and Luxury UX Strategy